The Typeface Challenge

Overview: The point of this assignment is to harness digital technology to persuade an audience. Students will study choose and study a particular typeface. Students will research the history, anatomy, and uses of the typeface. Through their research students will create a 5-7 slide Multimedia presentation promoting a particular typeface. Best presentation will have their typeface used as the official typeface of Digital Media for the rest of the semester. Due 3/15.

Example: http://prezi.com/jkevlnnwzwlk/typeface-challenge-example/

Steps:

1. Complete Typeface Brainstorm
2. Choose a Multimedia Application: Prezi.com, Google Presenation, Keynote, or Powerpoint
3. Create a Multimedia Presentation with the following slides:
1. Title Page
2. Typeface Anatomy (describing the body of your typeface)
3. Origins (who, what, where, when)
4. History (what was going on in the world when it was created)
5. Uses (what do people use this typeface for)
6. Identity (if this typeface were a person, who would they be? -or- compare it to different typeface
7. Hard Sale (why this typeface should be adapted as the official typeface for Digital Media)
4. Prepare a speech written on notecards and rehearse your speech
5. Present in Digital Media class, 3/15, 3/16, or 3/17
6. Upload Multimedia piece to blog either as a quicktime mov, or export as pdf, upload to Google Docs, and post the link on your blog